Today’s formal announcement of the dissolving of Coffee Common made me want to resurrect this blog to post a few thoughts on the impact CC has had on me.
As nerdy / fanboy as this sounds, it was one of my dreams to be able to participate in an event like Coffee Common, and I was fortunate enough to have been selected as a barista for CC x TED 2012 in Long Beach. Through CC I was able to meet incredible baristas / coffee people from around the globe who all have and continue to inspire me. I was able to enjoy coffees from Roasters I may not have ever experienced, and had the pleasure of introducing others to these same coffees.
But the biggest thing Coffee Common taught me was the importance of Discovery & Wonder, and this came in the form of story telling. At CC, we were encouraged to make telling the stories of our coffees a priority. In our industry, we are privileged to work with coffees that are completely traceable, and with this traceability surfaces the honest, real-life stories of the human-beings behind each coffee. These stories are amazing and the incredible interactions I had reinvigorated how important they are in engaging not only customers, but us as coffee people.
Finally there was the sense of community. People were pretty floored when we told them that we were actually from different cafes and roasteries from around the world and would ‘normally’ be considered competitors but were all united in our passion and love for providing an amazing coffee experience. We have an incredible global community in coffee that is actually very tight knit. I strive to take this into my own community and develop the coffee scene closer.
Coffee Common was and will be one of the absolute highlights of my coffee career, and I thank the Coffee Common committee, fellow baristas, sponsors and roasters who sacrificed so much to make it happen. The friends I made, the experiences and interactions I had inspired me in so many ways. And I guess you can see the impact a concept like Coffee Common has had. While Coffee Common has formally finished, you see so many CC like events and ideas spreading around the world, which I think shows a goal accomplished by CC.
Thanks Coffee Common for everything!